CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee has named Sylvia Sherrill to the newly created position of vice president and general manager of Medicare Advantage.

In this role, Sherrill will oversee the company’s Medicare Advantage program, designed to provide more options in Medicare coverage. Areas of her supervision will include sales, marketing, claims, customer service, medical and vendor management. Additionally, she will be responsible for Medicare supplement sales and operations along with the implementation of the CareAdvance program. Sherrill will report directly to Bill Everley, senior vice president of Medicare programs.

“We are pleased to have Sylvia’s leadership and management abilities in this new and important role,” Everley said. “Throughout her career Sylvia has demonstrated tremendous administrative and planning skills, as well as a passion for the health care industry. These attributes should benefit our Medicare program operations as well as serve the beneficiaries purchasing our products.”

In 1995, Sherrill joined BlueCross as director of operations for BlueCare (TennCare) population management where she oversaw the start up of a new medical informatics, quality initiative and medical management division. Most recently, she served as the director of health care services operations. As director, Sherrill and her staff earned national awards for their use of predictive modeling.

Prior to joining BlueCross, Sherrill held positions with Provident, Life and Insurance Company, Vanderbilt University Medical Center and the Medicaid Office of Surveillance and Utilization Review.

A native of Crossville, Tenn., Sherrill holds a bachelor’s degree in nursing from Southern College and a Master of Science degree from Vanderbilt University.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at