MEMPHIS, Tenn. — BlueCross BlueShield of Tennessee has named Pauletta McCollum as director of sales for the West Tennessee Region, which includes Memphis, Jackson and 19 surrounding counties.

McCollum succeeds Henry Smith who has accepted a new position at BlueCross at its corporate headquarters in Chattanooga. McCollum, who previously oversaw sales for the Chattanooga market, will be relocating from Chattanooga to Memphis to assume her new responsibilities, which include directing the company’s sales staff and broker network. That network includes more than 1,700 independent brokers.

“Pauletta is one of the most effective sales leaders that I’ve ever worked with,” said Don Lawhorn, senior director of sales for BlueCross. “We’re very excited to have Pauletta directing our sales operations in West Tennessee. Her knowledge, energy and integrity will enable us to maintain and grow our sales efforts and better serve our customers.”

McCollum is a four-time winner of BlueCross’ prestigious President’s Cup Award.

“I’m honored by this opportunity and especially looking forward to continuing to build on our strong partnership with the West Tennessee broker community,” McCollum said.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.