|September 7, 2006|
BlueCross Tackles Silent Killer
CHATTANOOGA, Tenn. — On Friday, Sept. 8, Melanie Bloom, the wife of deceased NBC News correspondent David Bloom, will address more than 200 area health care professionals about the threat of deep-vein thrombosis (DVT). David Bloom died as a result of complications related to DVT while covering the war in Iraq. The workshop begins at 11:30 a.m. in the 801 Pine Street location of BlueCross BlueShield of Tennessee.
Ms. Bloom serves as the spokesperson for the National Coalition to Prevent DVT. Since her husband’s death in 2003, Melanie has worked with the organization to help educate Americans about DVT, a medical condition that occurs when a blood clot forms in one of the large veins. The condition may result in a pulmonary embolism (PE) or even death if not properly diagnosed and treated.
DVT causes 600,000 annual hospitalizations and as many as 200,000 deaths—more deaths than the number caused by breast cancer, AIDs and highway fatalities. Yet nearly three-fourths of individuals have little to no awareness of DVT.
Who: BlueCross BlueShield of Tennessee and the National Coalition to Prevent DVT
What: DVT: Raising Awareness Workshop
Where/ When: BlueCross Headquarters/801 Pine Street/10th Floor Auditorium
Friday, Sept. 8 at 11:30 a.m.
Why: To proactively educate health professionals about the facts, risk factors,signs/symptoms, and evidence-based guidelines associated with the prevention and treatment of DVT and PE.
BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.
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