<strong>CHATTANOOGA, Tenn. - Tennesseans continue to turn to BlueCross BlueShield of Tennessee in record-breaking numbers for their health insurance needs, resulting in sales of 190,231 new members through April.

"March and April sales for 2003 constitute the best March and April results in our company’s 58-year history," said Joan Harp, senior vice president and chief marketing officer for BlueCross. "Led by the recent strong performances in major account, national account, and individual product sales, BlueCross anticipates an historic 2003."

In addition to the record sales levels, BlueCross achieved a retained enrollment of 92.6 percent.

"Nine out of every 10 customers renew with BlueCross BlueShield of Tennessee," said Jim Gray, vice president of sales and account management for BlueCross. "This, along with a strong sales effort, has resulted in 4.8 percent member growth through April."

According to Gray, Tennesseans rely on BlueCross, the state’s leader in health care financing, to address current market needs and demands.

"Our sales, account management, product development, and risk management departments have teamed up to give customers the right product portfolio. We’ve based our services and products on feedback from focus groups around the state," Gray said. "And as Tennesseans continue to turn to BlueCross for their health care needs, we’ll continue to give them expanded choices of new, innovative and affordable products."

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.