CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee has appointed Bob Worthington as the company’s senior vice president and chief strategy officer.

In this new role, Worthington will focus on the company’s strategic processes, involving those collaborative efforts with internal and external parties that will help define the health plan of the future and the emergence of a member-centered total health management approach. He will also direct BlueCross’ properties and corporate services division, including the construction of the new headquarters atop Cameron Hill in downtown Chattanooga.

“Bob has demonstrated his abilities as a strategist ever since he came to BlueCross over 12 years ago,” said Vicky Gregg, president and CEO of BlueCross. “I am confident in his ability to help guide our company through the ever-changing landscape of the health care industry.”

Prior to joining BlueCross, Worthington held management positions in information systems and technology at BlueCross BlueShield of Georgia, Eskaton Health Corporation and Vision Service Plan. He also taught at San Jose Regional Vocational Center in California for five years.

Worthington has authored business and technical articles for trade magazines and contributed a chapter on information systems management for Milliman USA’s Group Insurance textbook. He has also served on the Applied Computer Science Advisory Committee for the University of Georgia-Columbus College and the University of Tennessee at Chattanooga’s Engineering and Computer Science Advisory Committee.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at