CHATTANOOGA, Tenn. - The cheers of BlueCross Bowl champions will ring through hallways and locker rooms across Tennessee for three more years.

BlueCross BlueShield of Tennessee today announced the renewal of its title sponsorship of the state’s Division I High School Football Championships.

The new contract, effective 2003-2005, solidifies the relationship between BlueCross and the Tennessee Secondary School Athletic Association (TSSAA).

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at