CHATTANOOGA, Tenn. - Working to offer innovative, affordable health care plans to meet customers’ needs, BlueCross BlueShield of Tennessee today introduced ValuePakSM and MultiPakSM, new health coverage options designed to benefit Tennessee businesses and their employees. The plans will be available Aug. 1, 2003.

“These new plan offerings strengthen our existing product portfolio, adding more choices and greater simplicity,” said Linda Andreae, vice president of product development and underwriting for BlueCross.

ValuePakSM plans are designed to offer employers lower cost prepackaged benefit plans. The plans include health coverage, ancillary products such as life and dental insurance, and either prescription drug cards or discounts on prescription drugs. These packages are designed with affordability and consumerism in mind.

With MultiPakSM, BlueCross brings simplicity to the company’s existing multi-plan health plan approach. Employers, depending on size, choose between two or three prepackaged multi-plan options that represent some of the company’s most popular plans.

Using the multi-plan approach, employers can strategically combine elements of BlueCross’ PPO health plans with one of the company’s four provider networks to create a choice of health plans for their employees.

“Our multi-plan approach has been available for over a year. With the addition of MultiPakSM we can offer employers the convenience of prepackaged plans with varying benefit option levels,” Andreae said. “These packages not only make selecting a plan easier, but they also offer businesses and their employees realistic solutions to their health care needs.”

Both ValuePakSM and MultiPakSM complement the existing product portfolio that includes a wide selection of PPO benefit plan options, along with several individual health plans.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at