CHATTANOOGA, Tenn. — The Tennessee Multicultural Chamber of Commerce recently presented BlueCross BlueShield of Tennessee with its Community Reinvestment Award.

BlueCross is the first recipient of the Community Reinvestment Award, which recognizes organizations and individuals that are dedicated to giving back to their community. The recipients are chosen based on three criteria: ability to work with community organizations, a strong leadership team aware of the need for change, and a commitment to economic development by investing in the community.

“By investing in the health and resource needs of communities, organizations and individuals here in Chattanooga and across the state, we are able to bring about real change in the lives of Tennesseans. And we are honored to be recognized for these outreach efforts,” said Calvin Anderson, vice president of federal and community relations for BlueCross.

Through the BlueCross BlueShield of Tennessee Health Foundation, the BlueCross BlueShield of Tennessee Community Trust and corporate outreach, BlueCross contributed approximately $4.8 million during 2007 to Tennessee charities and organizations dedicated to creating a healthier state of life in Tennessee.

“With a thorough understanding of the culture and history of the communities its serves, BlueCross and its leadership team are strong advocates for change—whether that change is toward improved health or economic development,” said Sherrie Gilchrist, president and chief executive officer of the Tennessee Multicultural Chamber of Commerce. “It’s a company that exemplifies service above self, and we’re pleased to bestow this honor.”

The Tennessee Multicultural Chamber of Commerce was founded in 1999 as the Chattanooga African American Chamber of Commerce. The organization seeks to promote economic empowerment of the African-American, minority and female communities through technical assistance, advocacy, education, public and private partnerships, and facilitating access to resources for the betterment of the total community.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at