CHATTANOOGA, Tenn. — For the second year in a row, the Web Marketing Association has awarded BlueCross BlueShield of Tennessee with its Outstanding Web Site honor.

More than 2,400 sites from 45 countries competed in the 12th annual WebAward competition, which judges sites based on innovation, interactivity, navigation, copywriting and use of technology. Only three insurance Web sites were awarded the honor of Outstanding Web Site.

“Winning this award for the second year in a row is an honor and confirms our commitment to providing our members with the best possible Web experience,” said Trevin Bernarding, director of e-business development for BlueCross. “Providing information in a clear, simple and constructive way without sacrificing visual appeal is essential to our design process.”

The Web Marketing Association strives to improve the quality of Internet marketing and Web site promotion by setting a high standard for online development. The WebAward honors the best Web Sites in 96 industries.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.