CHATTANOOGA, Tenn. — Leasa McKay has been named the director of market strategy for commercial business and established markets for BlueCross BlueShield of Tennessee, a new position for the company.

McKay will be responsible for assessing evolving market needs and regulatory changes stemming from reform agendas in order to develop adaptive market strategies. In her role, she will be responsible for solidifying the company’s relationships with brokers, consultants and business coalitions to effectively execute market strategies while overseeing strategic market planning.

McKay will report to Linda Andreae, senior vice-president and chief marketing officer.

“Leasa’s depth of experience and expertise in sales and account management makes her an invaluable asset,” said Andreae. “Her keen ability to successfully identify and evaluate business trends better enables her to decide in which direction we as a company should proceed to better serve our members’ health care needs.”

With 23 years experience within the Blues system, the majority of McKay’s experience at BlueCross is in major account segments, working with local and national clients. Other past positions have involved financial, operational and sales/account management capacities.

McKay is a certified health consultant and a member of the National Association of Health Underwriters. She holds a bachelor’s in business administration from Mississippi State University with concentrations in marketing, management and finance.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.