CHATTANOOGA, Tenn. — The Color of Blood, the third video in BlueCross BlueShield of Tennessee’s African-American Contributions Series, has won a 2009 Aegis Award for video and film production.

The Color of Blood tells the story of African-Americans and their fight for equal rights in the United States military. The 26-minute documentary features historians, professors and veterans who experienced this controversial time firsthand.

“The Color of Blood is an extraordinary story about a very important, yet often overlooked time, in African-American history,” said Ron Harris, manager of workforce diversity for BlueCross. “Winning this award is a testament to the struggles these brave men and women faced.”

The Aegis Awards are the video industry’s premier competition for peer recognition of outstanding video productions and non-network TV commercials. This year’s Aegis Award is the first for BlueCross.

The African-American Contributions Series is a video series sponsored and produced by BlueCross that highlights the achievements of African-Americans throughout history. The DVDs are sent to Tennessee-area schools and museums to be used as an educational resource for educators and students.

This year, an online teaching guide is also available for parents and educators as an additional resource. It is online at

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at