|February 11, 2010|
BlueCross Celebrates Black History Month with Special TV Broadcasts
CHATTANOOGA, Tenn. — The Color of Blood, the third video in BlueCross’s African-American Contributions Series, will be airing this month on Chattanooga-area TV stations.|
WTVC News Channel 9 (cable channel 10):
Sunday, Feb. 14 at 2:30 p.m.
Saturday, Feb. 20 at 2:30 p.m.
WTCI (cable channel 45):
Feb. 13 at 5:30 p.m.
Feb. 21 at 1:30 p.m.
Feb. 28 at 6:30 p.m.
The Color of Blood is the story of African-American soldiers and their contributions and hardships to the United States military. The 26-minute documentary features historians, professors and veterans who experienced this controversial time firsthand.
The African-American Contributions Series highlights the achievements of African-Americans throughout history in fields such as health care, education and the military. The DVDs are used in Tennessee-area schools and museums as an educational tool for students. This year, an online teaching guide is also available as an additional resource. It is online at www.bcbst.com/about/diversity/.
BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.
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