KNOXVILLE, Tenn. — Dr. Ian W. Bushell recently joined BlueCross BlueShield of Tennessee’s health care services division as corporate medical director for the East Tennessee region including Knoxville, Chattanooga and the Tri-Cities.

Bushell will be the lead clinician for corporate initiatives in East Tennessee’s regional offices. He will serve as an expert resource to employer accounts, working with them to address cost and quality needs for their employee health benefit plans.

“A wake of strong experience follows this highly distinguished professional. The level of expertise he possesses will be a tremendous resource for our clients and employees especially throughout many health care reform changes,” said Dr. Richard Cassidy, vice president and chief medical officer.

He will also serve as a liaison and educator to network providers as well as a consultant to BlueCross personnel on such topics as health care economics, provider practice pattern analysis, health informatics initiatives, and sales and account support.

Bushell was senior medical director at Coventry Health Care in Virginia, where he provided leadership for Virginia and West Virginia health plans. As senior medical director, he served a lead role in sales and marketing, communicating the medical management philosophy, and population health management styles.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at