|June 28, 2010|
BlueCross Begins Healthy Food Coupon Program
CHATTANOOGA, Tenn. — A coupon for your next purchase of low-fat buttery spread. Another one for savings on Glucerna® products. And all brought to you by BlueCross BlueShield of Tennessee as part of its new healthy food coupon program designed to improve the health of its members.|
The coupons, which will be mailed to fully-insured commercial members’ homes starting in early July, range from $1 to $5 off of healthy food products. Through this program, BlueCross hopes to encourage better eating behaviors among its members with chronic conditions.
“One of the key goals at BlueCross is to support our members’ ongoing efforts to improve their health. We understand that diet and exercise are important factors in health and wellness,” said Robert Mandel, MD, senior vice president of health care services for BlueCross. “This program, which presents healthier food choices bundled with product savings, provides an opportunity for us to offer value and help our members make choices that support their health goals.”
Through its Well + WiseSM® and MVMT for LifeSM programs, BlueCross has long focused on new ways to help Tennesseans and its members nationwide to lead healthier lifestyles through exercise and smart food choices. The healthy food coupon program is yet another approach to health and wellness that appeals to members.
BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.
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