CHATTANOOGA, Tenn. — Gale P. Arden has been named vice president and general manager of BlueCross BlueShield of Tennessee’s Senior Care Division, which is responsible for Medicare Advantage and Medicare Supplement products. The appointment was approved by the Board of Directors on Sept. 24.

In her new role, Arden is responsible for management and leadership of Medicare Advantage, Medicare Part D, Medicare Supplement products. She oversees product design, distribution, operations, strategy, care delivery and quality initiatives for these programs.

“Since joining BlueCross in 2009, Gale has become a vital part of our team, and this move uses her considerable talents to further strengthen the organization,” said Stephen M. Walker, senior vice president of federal programs for BlueCross.

Before joining BlueCross, Arden was employed by the Centers for Medicare and Medicaid Services (CMS). During her tenure with CMS, Arden was involved in oversight of the Medicare and Medicaid programs’ national operations. She also was the first CMS senior leader of the office of managed care.

Arden’s other accomplishments at CMS include: managing the disabled and elderly health programs group; developing state drug benefits strategies; assisting with the application of the Medicare Modernization Act; leading HIPAA insurance reform implementation efforts; and assisting in the policy development for Medicare supplemental insurance products.

Prior to her service at CMS, Arden held various leadership positions in the Social Security Administration. In addition, she served as a vice president in an integrated health system in the Midwest.

She received her undergraduate degree from the University of Illinois and a Master of Business Administration from Johns Hopkins University.

About the Senior Care Division, BlueCross BlueShield of Tennessee

BlueCross BlueShield of Tennessee’s senior care division serves many of the state’s Medicare beneficiaries through its Medicare, Medicare Advantage, Medicare Supplement and Medicare Part D products and services. Its mission is to deliver creative, simple solutions that preserve health and enhance life. This is achieved by use of health information technology, health coaching, care management and an array of programs and products that help drive improved quality and work to keep costs affordable for its members. BlueCross BlueShield of Tennessee, Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s Web site at

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at