CHATTANOOGA, Tenn. — The BlueCross BlueShield of Tennessee Board of Directors has appointed Sherri Zink vice president of medical informatics, an essential strategic position that has a growing impact on quality and efficiency in the health care industry.

Medical informatics is an emerging discipline that applies information and computer science to advance patient care. In this position, Zink will play a key role in implementing a strategic vision to further align medical informatics initiatives with current and emerging business needs.

“Sherri’s extensive business experience in both financial and clinical data, as well as her commitment to customer satisfaction, will benefit BlueCross and its members,” said Robert Mandel, senior vice president of health care services for BlueCross. “Her background offers a fresh perspective along with a readiness to join together the latest technologies to bring further value to our products and services.”

Zink joins BlueCross with more than 25 years of experience in the health care industry. As a former vice president of OptumHealth, Zink oversaw the short and long term vision and strategic goals for pre-sale analytics, clinical performance and value measurement. In addition, Zink served as a data consultant for many large national employers during her tenure with CIGNA and UnitedHealthcare.

A graduate of Covenant College, Zink holds a Bachelor of Science degree in organizational management and an Associate of Science degree in information systems technology. Zink received CIGNA’s highest employee honor for her 2003 development of the Plan Performance Dashboard.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.