CHATTANOOGA, Tenn. – BlueCross BlueShield of Tennessee announced today an agreement to partner with the Tennessee Secondary School Athletic Association (TSSAA) as the title sponsor of the 2011 Division I and II high school basketball championships.

The new contract further solidifies the relationship between BlueCross and the TSSAA. BlueCross is also title sponsor of the BlueCross Bowl, the state football championships and BlueCross Spring Fling, the spring sports state championships.

“School sports have a large impact on a child’s growth and development,” said Janet McConnell, director of brand strategy and new media for BlueCross. “The work TSSAA is doing benefits all Tennesseans by providing opportunities for the next generation of leaders to learn the importance of and experience the benefits of a healthy and active lifestyle. We are proud to support their efforts.”

BlueCross began its relationship with TSSAA in 2000 when it became title sponsor of the Division I championship football games. In 2003, BlueCross became the official corporate partner of TSSAA, as well as presenting sponsor of the Division II football championships. BlueCross has been the title sponsor of the BlueCross Spring Fling since 2005.

“The dedication BlueCross BlueShield of Tennessee has shown to high school athletics in Tennessee for more than a decade has been tremendous. The company’s commitment to the health and well-being of the student athletes in our state grows stronger each and every year. That dedication and commitment is even more evident with the announcement of their title sponsorship of the state basketball tournament,” stated Bernard Childress, executive director of the TSSAA.

“From day one, they have set high standards for high school athletic championships. We are extremely pleased to see the relationship between BlueCross BlueShield of Tennessee and TSSAA continue to grow and expand,” added Childress.

The 2011 Division II BlueCross Basketball Championships will be at Lipscomb University’s Allen Arena in Nashville, March 3-5. The Division I Girls’ BlueCross Basketball Championships will be played at MTSU’s Murphy Center, March 9-12. The Division I boys’ tournament will be at MTSU, March 16-19.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at