CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee earned a 2010 Innovation Award for Enterprise Content Management Solutions at the annual IBM Information on Demand conference. The award recognizes BlueCross’ work in the field of life cycle governance for unstructured content and e-discovery technologies.

The advanced technology allows BlueCross to sift through millions of non-database documents such as emails, text documents and spreadsheets. The award highlights BlueCross’ ability to more easily locate information pertaining to specific legal requests.

“BlueCross was selected from among hundreds of companies around the world,” said Bill Young, senior vice president and chief compliance officer for BlueCross. “IBM representatives indicated that our Integration Technologies and Corporate Services team has built and deployed one of the most advanced and successful IBM-based unstructured enterprise content management environments in existence.”

The recognition validates not only BlueCross’ commitment to technological innovation, but also cost savings and affordability for its 3 million members.

BlueCross began development of the content management system in 2004 to allow the company to be more efficient when responding to e-discovery orders. Previously, the company had to hire outside consultants to sift through data and gather relevant files – a time-consuming and expensive endeavor. In addition to making electronic files easier to archive and locate, BlueCross has since trimmed the volume of unstructured content and reduced data storage costs.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.