CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee’s Board of Directors has elected James B. Baker as its newest member.

Baker is managing partner of River Associates Investments, LLC (RAI), where he has worked for the past 19 years.

“Jim has been a business leader of great stature in Tennessee for many years,” said Vicky Gregg, CEO of BlueCross. “His experience and knowledge make him an excellent fit for the BlueCross board. We look forward to adding his insights to strengthen an already outstanding group of board members.”

Prior to RAI, Baker held senior executive positions with Constar International, Inc., a plastic container manufacturer. Baker served two stints with Constar, having left for six years to co-found and lead Baker-Dixon Packaging, Inc., an Atlanta-based packaging distributor.

He earned a bachelor’s degree and a master’s in business administration from the University of Tennessee in Knoxville.

In addition to his service on the BlueCross board, he is a board member for all RAI portfolio companies. He also serves on the boards of Astec Industries and the Chattanooga bank of First Horizon National Corp.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at