CHATTANOOGA, Tenn. — Mary Danielson has been promoted to director of corporate communications for BlueCross BlueShield of Tennessee. In her new role, Danielson is responsible for the execution of external stakeholder communications, as well as communications for the company’s 5,400 employees.

Danielson previously served as BlueCross’ manager of media relations, and remains the company’s chief media spokesperson in addition to her new responsibilities.

“Mary is an excellent communicator with great insights and ideas on how to effectively share company news with our employees and also with the public,” said Roy Vaughn, vice president, corporate communications. “BlueCross will continue to benefit from her expertise and leadership in this new role.”

Danielson joined BlueCross in 2002 as a senior communications writer, and has steadily taken on more responsibilities, including her promotion to media relations manager in 2005. Prior to joining BlueCross, Danielson was the development and public relations director for STARS (Students Taking A Right Stand), a drug and violence prevention program for the public school system in Hamilton County, Tenn. In addition, she managed the public relations and volunteer program for the Chattanooga Community Kitchen.

Danielson holds a bachelor of arts degree in communications from the University of Tennessee at Chattanooga and a master of science in public relations from the University of Tennessee. She is an accredited member of the Public Relations Society of America and is accredited as a managed health care professional by America’s Health Insurance Plans.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at