CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee recently named Danny Timblin vice president of strategy and execution.

In this new role, Timblin is focusing on strategic business initiatives, change management, performance against operating plans, and assessing new business and technology opportunities.

“Danny’s expertise and experience at BlueCross will be invaluable as our company and our industry evolve in the reform environment,” said Bill Gracey, president and COO for BlueCross. “He has played a vital role in the development of our strategy and is well-suited to keep the company on track for meeting targets and pursuing new opportunities.”

Timblin joined BlueCross in 2006 to support the company’s corporate development department, which includes strategic investments, as well as all merger and acquisition activity. In 2007, he was promoted to director of strategic services and in 2008 was promoted to vice president and treasurer. In those roles, he has overseen corporate strategy and development, investment management, operating and capital budgeting, and corporate planning and forecasting.

Prior to joining BlueCross, Timblin gained significant experience in the U.S. and overseas by supporting the corporate development activities of several multi-national corporations, including Lucent Technologies, OFS Fitel (a division of Furukawa Electric of Japan) and Deutsche Bank.

Timblin holds a bachelor’s degree in accounting and business administration from the University of Kansas and studied at the London School of Economics. He holds an MBA from Georgia State University, where he earned Beta Gamma Sigma honors.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.