NASHVILLE, Tenn. — Two project teams from BlueCross BlueShield of Tennessee were selected as People’s Choice award winners by their peers at the 2012 Information Management (IM) Symposium.

The teams were comprised of information management and analytics experts at BlueCross whose projects were designed to promote better health outcomes for members through personalized communications and collaboration with providers.

Medical Informatics and Information Services, represented by Eric Chandler, Heather Jenkins and Stephen Jones, were recognized with a first-place win for a project to improve member communications and outreach through the member-centric decision management project. This enterprise-wide effort involved personalizing and streamlining campaigns to reach the right member, the right way, with the right message at the right time – mainly to promote better compliance with evidence-based care guidelines.

Kevin Raynor and Josh Bell received a second-place nod for their presentation on patient-centered medical home reporting capabilities, which can impact provider performance and enhance consumer engagement. The patient-level data provided to care coordinators allows them to identify patients who need care for chronic conditions.

Information management and business professionals from Blues plans around the country recently gathered for the annual conference, which was hosted by BlueCross BlueShield of Tennessee in Nashville. Attendees voted to select finalists for the People’s Choice presentations, then to choose the winners.

For more information, visit <a href=http://"http://www.imsymposium.com">www.imsymposium.com.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.