CHATTANOOGA, Tenn. — BlueCross® BlueShield® of Tennessee’s Medicaid subsidiary is updating its brand with a new name, enhanced website and a presence in social media.

The newly-named BlueCare Tennessee aligns with its best known Medicaid products, the BlueCare plans that cover TennCare members.

“TennCare members have always known us as BlueCare, so we’re just refreshing something our members and the public are familiar with,” said Scott Pierce, BlueCare Tennessee president and CEO. “Our new website is well organized and easy to use in getting helpful information. We are the first Medicaid plan in Tennessee to offer members an opportunity to communicate with their insurer via Facebook®.”

BlueCare Tennessee serves more than 450,000 TennCare members under the product names BlueCare East, BlueCare West, TennCareSelect and CHOICES. The legal name of the company remains Volunteer State Health Plan, Inc., but in public communications it will be known as BlueCare Tennessee.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at