CHATTANOOGA, Tenn. ó Rafielle Freeman has been promoted to director of quality improvement for BlueCare Tennessee, the Medicaid subsidiary of BlueCross BlueShield of Tennessee.

In her new role, Freeman is responsible for integrating performance management and improvement strategies into all BlueCare Tennesseee departments. She most recently served as manager of quality improvement and appeals.

"Rafielle has excelled at helping the company achieve significant gains in quality metrics and I’m confident we’ll see even greater improvement with her leadership in this new role," said Dr. David Moroney, BlueCare Tennessee chief medical officer. "She has been instrumental in company-wide efforts that have helped us raise our Medicaid plan rankings significantly and score much higher than our competitors in provider satisfaction surveys."

Freeman has worked for BlueCross in the Medicaid area since 1996, starting as a clinical analyst for program evaluation and coordination. She has since worked in several positions with the company, contributing in areas of quality improvement, clinical oversight, process improvement, member appeals, staff education and compliance.

A native of Memphis, Freeman earned a bachelorís degree in nursing from the University of Tennessee at Martin. She has earned several professional certifications and remains licensed as a Registered Nurse.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at