CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee has selected Scott Dickler to serve as vice president and general manager of senior products.

Dickler will be the primary management leader focused on leading the Medicare Advantage, Medicare Prescription Drug and Medicare Supplemental products.

“We decided to create this new position with the intent of attracting an accomplished proven leader in this market segment and Scott certainly meets our criteria,” said Henry Smith, senior vice president of operations and chief marketing officer for BlueCross. “Scott joins BlueCross with extensive understanding of the 65 plus market and is dedicated to meeting this demographics’ unique health needs with affordable coverage options.”

Prior to working with BlueCross, Dickler served as vice president of product for Wellcare Health Plans in Tampa, Fla. He led product development and management efforts regarding Medicare plans for more than 1 million members and $3 billion in revenue. Dickler also worked at Independence Blue Cross, where he led marketing, sales and product development objectives for their Medicare Advantage, Medicare Prescription Drug and Medicare Supplement products.

Dickler earned a Master of Laws from Georgetown University Law Center, a Bachelor of Science in accounting from the University of South Florida and a Juris Doctorate from Ohio Northern University College of Law. Dickler is a Certified Public Accountant and is a member of the Pennsylvania and New Jersey Bar Associations. Additionally, he is a Certified Healthcare Insurance Executive and completed the AHIP Executive Leadership Program and the Executive Management Program at the University of Pennsylvania, the Wharton School of Business.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.