May 12, 2014 -- NASHVILLE, Tenn. -- BlueCross BlueShield of Tennessee has appointed Danny Timblin to serve as President and CEO of Onlife Health, the company’s wellness subsidiary.

Timblin will lead Onlife in its mission to transform lives through engagement in healthier living.

“Danny is a highly engaged, proactive leader who is deeply committed to Onlife’s wellness mission,” said John Giblin, CFO for BlueCross. “He is a talented strategic thinker who also excels at tactical execution – a rare quality that will be important as he leads Onlife in expanding and enhancing its service capabilities.”

The move represents a return for Timblin who was part of the original leadership team which guided BlueCross’ strategic relationship with Onlife eight years ago.

Timblin joined BlueCross in 2006 to support the company’s corporate development department, overseeing strategic investments and acquisitions. In 2007, he was promoted to director of strategic services and a year later was appointed vice president and treasurer. In 2012, Timblin was named vice president of strategy and execution, reporting directly to the president and CEO-elect.

In these roles, he has overseen corporate strategy and development, investment management, operating and capital budgeting, corporate planning and forecasting, and enterprise-wide operational excellence initiatives.

Most recently, Timblin served as CFO of NaviNet, a leading health care communications network and technology company based in Boston.

Prior to joining BlueCross, Timblin gained significant experience in the United States and overseas by supporting the corporate development activities of several multi-national corporations, including Lucent Technologies, OFS Fitel (a division of Furukawa Electric of Japan) and Deutsch Bank.

Timblin holds a bachelor’s degree in accounting and business administration from the University of Kansas and studied at the London School of Economics. He holds an MBA from Georgia State University, where he earned Beta Gamma Sigma honors.

About Onlife Health, Inc.
Onlife Health is a national wellness company dedicated to transforming lives through healthier living. With 18 years of industry experience, Onlife fosters highly personalized, sustained engagement that begins with a deep understanding of each client’s unique wellness goals and culture. Combining the use of a dedicated health coach, support communities, onsite events and the latest technologies, Onlife creates a tailored program based on individual clients’ and employees’ needs. Onlife Health provides employer and health plan wellness solutions that engage individuals in healthy living anytime, anywhere. We continuously engage the individual participant so that the wellness support they need is Always On™.

About BlueCross®
BlueCross BlueShield of Tennessee’s mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company serves more than 3 million members in Tennessee and across the country. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association (BCBSA). BCBSA is an association of independent Blue Cross and Blue Shield Plans. For more information, visit the company’s website at bcbst.com.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.