CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee has promoted Steven Johns to director of individual sales.

In this role, Johns will be responsible for new account sales and retaining existing market accounts to maintain BlueCross’ status as the market leader in Tennessee.

“BlueCross’ successful campaign to enroll Tennesseans in the new Health Insurance Marketplace, along with increasing Medicare Advantage sales are directly attributable to Steven’s tireless efforts,” said John Maki, vice president of sales and account management for BlueCross.

As manager of individual sales, Johns led a team that captured nearly 90 percent of the new Health Insurance Marketplace, increased individual membership by 116 percent through the second quarter of 2014 and outsold all our competitors combined in Medicare Advantage open enrollment during 2013 and 2014. This doubled BlueCross’ Medicare Advantage membership.

Johns has been at BlueCross since 2009. As manager of direct to consumer sales, Johns created a marketplace advocacy program to provide education to the general public on the Affordable Care Act. As manager of direct sales and retention he was responsible for these areas in BlueCross’ individual sales market and Medicare product portfolio.

Johns is a graduate of Millsaps College in Jackson, Miss., receiving his Bachelor of Science in Business Administration in 1998. He earned a Masters of Business Administration from Mississippi College in 2000.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.