CHATTANOOGA, Tenn. — Opening his paycheck, Kevin Burzese of NewRoads, Inc. is reminded that his choice to seek care in the emergency room instead of his doctor’s office can mean the difference between a $60 charge or a $383 bill.

The payroll stuffer is part of the Your Choice campaign and CD toolkit, created by BlueCross BlueShield of Tennessee to help employers address rising health care costs.

“Today many employers are choosing between shifting costs to their workers or reducing benefits,” said BlueCross President and CEO Vicky Gregg. “Your Choice was developed to help businesses and their employees better manage their overall medical spending.”

The campaign focuses on educating employees about the true costs of health care. It also helps employees understand how their choices impact their health, the overall cost of their health plan and, in turn, their contribution amounts.

“The ongoing campaign messages help remind me that my choices can lead to better health and more money in my wallet,” said Burzese, technical training specialist at NewRoads, Inc., a leading provider of outsourced customer care and fulfillment solutions for direct-to-customer commerce.

According to Fred Johnson, senior vice president of human resources for NewRoads, the company has seen their medical claims costs increase less than expected since piloting Your Choice with their 2,500 employees in April 2003.

“NewRoads approached us seeking additional ways to manage health care costs, and we responded by developing a free, informative and easy-to-use tool,” said Leasa McKay, major accounts manager for BlueCross.

The campaign CD kit includes 12 complete modules of materials that focus on topics ranging from active lifestyle and preventive tests to generic drugs and doctor-patient relationships.

The messages are provided as printable, ready-to-use materials that include posters, break room table tents, newsletter articles, message board reminders and more.

In addition to these resources, the CD toolkit contains customizable PowerPoint presentations on employee benefits, along with information handouts, brochures and links to useful health care affordability Web sites.

Employers can take advantage of all the opportunities and finished materials provided by the campaign kit, or they can choose how to use them to best meet their employees’ needs.

“It’s all about choice, and your choice matters,” McKay said. “The employers who have selected BlueCross as their health plan provider can rely on us to help them and their employees make better choices for better health.”

BlueCross fully-insured and self-funded group accounts can obtain a free copy of the CD toolkit by contacting their BlueCross account manager or by sending an e-mail to YourChoice@bcbst.com The kit contains two CDs, with materials provided in both English and Spanish versions.

About BlueCross

BlueCross BlueShield of Tennessee is the state’s oldest and largest not-for-profit health coverage provider, serving more than 2 million Tennesseans. Founded in 1945, the Chattanooga-based company is focused on financing affordable health care coverage and providing peace of mind for all Tennesseans. BlueCross serves its members by delivering quality health care products, services and information. For more information on BlueCross BlueShield of Tennessee, visit the company’s Web site at www.bcbst.com.

About NewRoads

NewRoads provides business process outsourcing solutions in customer care and fulfillment, to deliver products, samples and literature on behalf of its clients to customers who order via the Internet, the telephone, mail or catalog. By combining best-practice solutions and services, with its nationwide network of distribution and contact centers, NewRoads efficiently and cost effectively delivers its clients’ products and enhances their customers’ brand buying experience. Based in Alpharetta, GA, NewRoads’ clients include Procter & Gamble (NYSE: PG), American Eagle Outfitters (NASDAQ: AEOS), Avon (NYSE: AVP), Restoration Hardware (NASDAQ: RSTO) and Godiva Chocolatier. For more information, visit the company’s Web site at www.newroads.com.