|February 25, 2003|
More Tennesseans Choose Blue: January Enrollment Figures Increase
CHATTANOOGA, Tenn. - A growing number of Tennesseans are choosing BlueCross BlueShield of Tennessee to serve their health insurance needs. January sales of 58,828 contracts constitute the second largest January sales figure in the company’s history.
“These contracts represent more than 121,000 people who have put their trust in our company,” said Joan Harp, senior vice president and chief marketing officer for BlueCross. “These individuals join the millions of Tennesseans that rely on BlueCross to provide quality health care coverage.”
The enrollment growth represents a 4.2 percent net member growth in private business enrollment for BlueCross.
According to Jim Gray, vice president of sales and account management, the growth comes at a time when the dilemma of the uninsured across the country continues to escalate.
“The poor condition of the economy is forcing many businesses to reduce their work force,” said Gray. “But even during tough financial times, employers still realize the importance of health care coverage for their employees.”
The record enrollment figures are driven by quote volume, which has increased by 4 percent over January 2002.
“Individuals and businesses have always looked to BlueCross for the answers to their health care needs,” said Gray. “When you look at the choices in our product portfolio, our commitment to service, and our total value, you can understand why Tennesseans turn to BlueCross.”
BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.
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