|January 31, 2005|
BlueCross Helps Members Take Steps to ‘Walk’ a Marathon
CHATTANOOGA, Tenn. — Marathons aren’t just for runners. According to BlueCross BlueShield of Tennessee, walkers too can participate in the Country Music Marathon & ½ Marathon in Nashville, Tenn., on April 30.
“Involvement in these great events isn’t limited to runners and elite athletes,” said Scott Wilson, sponsorship project manager for BlueCross. “People of all ages can actually participate by walking the half marathon.”
To help people train to walk the half marathon, BlueCross has launched the WalkingWorks Web site, complete with a mileage log, walking tips, walking trail locations and a 12-week half-marathon training program. Accessible through the member section of www.bcbst.com, the WalkingWorks site is available free-of-charge to everyone.
In addition to the Web site tool, more than two million BlueCross members can receive an exclusive discount of $10 on the full marathon and a $5 discount on the half marathon. Regular registration fees through April 22 are $85 and $65 respectively.
To find the discount codes for the marathons as well as other savings, members can visit the BluePerks® section of www.bcbst.com. A link to the registration page for the Country Music Marathon & ½ Marathon is provided.
“We hope that the WalkingWorks Web site tool and the numerous discounts offered by BlueCross will not only help and encourage people to participate in this fun event, but also motivate them to continue their journey toward a healthier lifestyle,” Wilson said.
BlueCross is the proud sponsor of BlueCross Spirit on the Course, and BlueCross WalkingWorks is the official walking resource for the Country Music Marathon & ½ Marathon.
BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.
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