Media Releases

2004 Press Releases

Date Title
12/21/2004 BlueCross’ Syler Among Nation’s First Accredited Health Care Fraud Investigators
12/15/2004 BlueCross Serves Up Discounts on Jenny Craig® Weight Loss Services
Savings of up to 50 Percent Available Through BluePerks®
12/7/2004 BlueCross Promotes Protection from Pneumonia
Flu Vaccine Shortage Increases Importance of Pneumonia Shot for High-Risk Groups
12/1/2004 BlueCross BlueShield of Tennessee and Caremark Announce Program to Deliver Electronic Prescribing to Tennessee Physicians
Technology Initiative Helps Improve Patient Safety, Reduce Health Care Costs
11/23/2004 BlueCross Introduces Marketing Assistance Program for Brokers
Web-based Service Designed to Simplify Marketing Efforts, Increase Sales
11/18/2004 Joint Medicare Venture Launched by BlueCross BlueShield of Tennessee and CIGNA
New Company Combines the Expertise of Two Veterans in the Medicare Fee-for-Service Contracting Business
11/17/2004 Ward Receives Honor for Outstanding Claim Achievement at BlueCross
11/11/2004 BlueCross to Build New Office Complex in Chattanooga
Cameron Hill Proposed as Site to Consolidate Business Operations
10/29/2004 Buy More Cigarettes or Buy More Time? It’s Your Choice
BlueCross Health Care Cost Education Campaign Encourages Tennesseans to Stop Smoking
10/20/2004 Demand Generics and Go Copay-Free
BlueCross to Waive $5 Million in Copays on Generic Drug Prescriptions
9/30/2004 BlueCross Recruiting Veteran Business Owners
Company Seeks to Increase Minority Vendor Partners Statewide
9/28/2004 BlueCross Offers Custom Care Solutions for Tennessee Employers
Pilot Program Personalizes Care Management Services, Addresses Health Care Quality and Costs
9/24/2004 BlueCross Names Couch Director of Provider Networks in Memphis, Jackson
9/20/2004 Web Marketing Association Honors BlueCross Web Site
9/16/2004 BluePerks® Savings Expanded
BlueCross Offers Discounts on Cosmetic Services, Vision Care Products
9/9/2004 High-Priced ER … or Affordable Local Physician? It’s Your Choice
BlueCross Health Care Cost Education Campaign Encourages Tennesseans to Reduce Emergency Room Visits
8/30/2004 BlueCross Named Statewide Training Sponsor for AndreaWalks
Tennesseans Encouraged to Lace Up for Good Cause and Good Health
8/23/2004 BlueCross Offers High-Deductible Health Plans for HSAs
New PlanWise and BluePartner Products Provide Cost-Effective Benefit Options for Groups and Individuals
8/16/2004 BlueCross Bowl Bid Begins
Athletes Encouraged to Compete Healthy and Avoid Performance-Enhancing Drugs
8/12/2004 BlueCross of Tennessee Acquires Equity Position in USAble Life
Life insurance, Other Specialty Products to be Featured Offerings of GIS
8/5/2004 Children’s Advocacy Center Honors BlueCross
Company Named 2004 Corporate Volunteer
7/23/2004 BlueCross Awarded for Excellent Performance in Federal Employee Program
7/19/2004 It’s Your Choice; Over in Seconds or Hard to Get Over
BlueCross Health Care Cost Education Campaign Encourages Tennesseans to Vaccinate Against Disease
6/22/2004 Tennesseans Increase Demand for Generics
BlueCross Generic Drug Campaign Saves Over $18 Million in One Year
6/18/2004 Open Registration Deadline Approaching for Tennessee Senior Games
6/9/2004 Pay a Little Now or a Whole Lot Later; It’s Your Choice
BlueCross Health Care Cost Education Campaign Encourages Tennesseans to Prevent Injuries
6/3/2004 BlueCross BlueShield of Tennessee Receives Double Honors for Communication Work
5/17/2004 BlueCross Taps Nelson for Vice President of Medicaid Administration
5/6/2004 BlueCross To Market RxSavings Discount Drug Card
Medicare Beneficiaries To Save Money on Prescriptions
5/4/2004 Walk Now or Worry Later; It’s Your Choice
BlueCross Health Care Cost Education Campaign Encourages Tennesseans to Live an Active Life
4/29/2004 BlueCross to Recognize 350 Area Nurses During National Nurses Week
Local Event Honors the Work of Nurses, Highlights Nursing Profession
4/12/2004 Fitness Events Anchor Annual Riverbend Festival
BlueCross Riverbend Run and Challenge Tie Fitness and Fun Into Community Celebration
4/7/2004 BlueCross Selects Baker as Senior Medical Director for Special Programs
3/23/2004 Major Tennessee Employers Award Contracts to BlueCross
3/17/2004 HCA’S TriStar Health System and BlueCross BlueShield of Tennessee Reach Statewide Agreement
3/15/2004 BlueCross Offers Members Race Entry Discounts
Country Music Marathon & ½ Marathon™ Participation Encouraged
3/3/2004 “Su Opción” puede impactar el costo de la atención médica
Blue Cross desarrolla una campaña educativa para ayudar a los empleadores en cuanto al costo de la atención médica
3/3/2004 “Your Choice” Can Impact Health Care Affordability
BlueCross Develops Health Care Cost Education Campaign to Help Employers
2/27/2004 Inspector General Honors BlueCross’ Syler with Integrity Award
2/5/2004 BlueCross Sets All-Time Sales Record
1/28/2004 Dr. Benjamin Hooks To Commence Black History Month Observance at BlueCross
1/20/2004 Better Diabetes Control May be a Phone Call Away
New Vanderbilt Children’s and BlueCross Initiative Pioneers Efforts to Control Diabetes
1/20/2004 BlueCross, Vanderbilt University Team Up to Fight the Blues
Three-Year Study Equips Teens with Coping Skills
1/7/2004 BlueCross Specialty Pharmacy Program Benefits Members
New Injectable Medication Service Designed to Improve Health, Save Cost
12/31/2002 BlueCross Promotes Cantrell to VP of Finance

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media contacts

BlueCross BlueShield of Tennessee

Public Affairs
1 Cameron Hill Circle
Chattanooga, TN 37402


Mary Danielson, APR

(423) 535-7694 (office)
(423) 802-8322 (mobile)

Page last modified:January 6, 2010