It's a New Day in Health Care.

Explaining the Federal Marketplace.

It's a New Day in Health Care.

Shop for Plans

Where & How to Buy Health Insurance

Introducing the Health Insurance Marketplace

We can guide you through the process of using the Health Insurance Marketplace, a new online place to shop and compare health insurance plans plus apply for financial assistance to reduce your health care costs. You'll be able to:

Open Enrollment closed on March 31. But if you've had a life event — such as a marriage, a new child, a move to a new area or you lost coverage through your job — you could still qualify for affordable coverage.


  • Shop Smart

    Shop Smart

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    Shop Smart on the Marketplace

    Make sure you have all the information you need to choose the right health plan for you.

    Learn More

    But you could still qualify for affordable coverage if you’ve had a life event. These events include marriage, a new child, moving to a new area, losing coverage through your job, and other life changes. See if you qualify!

    Shop for Plans

    How Health Insurance Protects You

    Wondering why health insurance is important? You’re not alone. Learn how it protects you – and your wallet.

    Why Health Insurance Makes Sense

    Why Choose Blue?

    We've been there for Tennesseans since 1945 – and we'll be here for you, too.

    Why Choose Blue

    Can I Afford Insurance?

    Find out if you can get a break on costs. You might be surprised at what's available.

    Learn About Cost Savings