Integration of Personal Health Advocacy Approach to Health Plans Announced Press Release Issued Today

You continue to look for improved ways to manage your company’s health care costs and keep your employees healthy. Your employees seek help navigating a complex system based on their individual health needs. BlueCross BlueShield of Tennessee is prepared to meet the needs of you and your employees with a commitment to personal health advocacy. We will issue a press release today marking the beginning of a transformation to our business as we move toward fully integrating personal health advocacy in our health plans.
 
Personal health advocacy enhancements will be included for all fully insured plans in the first quarter of 2009. Additional personal health advocacy products and services will also be available to self-funded business. More details on the enhancements and products will be released in early 2009. Our personal health advocacy experience and products, programs, services and tools offered are included under the umbrella name, Well+Wise (pronounced Well and Wise).
 
The personal health advocacy approach is a new way of thinking about how we engage members through education, wellness programs, incentives and a cooperative relationship with their medical provider. The ultimate goal is to improve the quality of life for your employees, lower health care costs and become a valuable resource supporting positive doctor-patient interactions benefiting you and your employees. The Well+Wise experience will use multiple technologies to create positive experiences with members.
 
Fully insured employer groups and their employees will receive more information about these enhancements in early 2009. If you have any questions, please contact your BlueCross account executive or your broker.   

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