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Data-Driven Solutions: Our Informatics at Work

We analyze data to understand what drives an individual’s health costs and lifestyle needs. Based on that information, we deliver relevant messages that can drive cost-saving behaviors. For example, when a 55-year-old woman misses her yearly mammogram, we use our lifestyle data to ensure the message we send “speaks” to her and encourages her to act. The result? She gets the health screening she needs—and possibly catches a problem before it becomes a serious, costly health crisis.


  • Data Driven solutions

    Data Driven solutions

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    data-driven results

    An Ounce of Prevention

    Our informatics are designed to identify risks and predict health needs. And that allows us to help prevent or lessen health issues…and costs.

    For more information reach out to your BlueCross broker or account executive – or give us a call at (888) 924-2271.

    Data Matters: Offering a Comprehensive View

    We apply a behavioral science-based methodology that combines our best-in-class medical informatics, feedback from doctoral-level consultants, custom care management and proactive outreach methods.

    Predictive modeling allows us to create a comprehensive view of each employee’s health status.

    The data we use includes:

    • Medical and pharmacy claims
    • Health risk assessments
    • Biometric screenings
    • Lifestyle information
    • Data from other benefit partners

    After reviewing this data, we determine the most appropriate program and outreach mechanism for each member based on their current or predicted health needs. We look at the full continuum of care, from simple preventive reminders to catastrophic case management needs.

    Track Your Team’s Performance

    Use our data to track your plan performance against the prior year or against benchmarks. BlueInsightsSM includes an integrated reporting package, a custom scorecard to track your goals and a dashboard for guided analytics on key performance indicators.