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Our advertising reflects our commitment to be a health solutions company that stands for good – for good health and good values, for bringing peace of mind to our customers and communities.


  • Let's Be Honest

    Let's Be Honest

    (1:00)

    Shape the State - Glory

    Shape the State - Glory

    (0:30)

    Why BCBST?

    Why BCBST?

    1:19

    Shape the State - Let's Play

    Shape the State - Let's Play

    (0:30)

    For You

    For You

    (1:00)

    Forward

    Forward

    (0:30)

    Forward (15)

    Forward (15)

    0:15

    Live Fearless

    Live Fearless

    (1:00)

    For Tennessee

    For Tennessee

    (1:00)

    TeamBlue Volunteers Give Back to Tennessee

    TeamBlue Volunteers Give Back to Tennessee

    (1:00)

    Let the Games Begin

    Let the Games Begin

    (0:30)

    Supporting School Advocates for Vision and Education #1

    Supporting School Advocates for Vision and Education #1

    (0:30)

    Supporting School Advocates for Vision and Education #2

    Supporting School Advocates for Vision and Education #2

    (0:45)

    Keeping Patients Healthy and Safe in Tennessee

    Keeping Patients Healthy and Safe in Tennessee

    (0:30)

    Save up to 50% Off

    Exclusive savings on services like LASIK eye surgery, massage therapy, much more.

    Discounts with BluePerks

    Why Choose Blue?

    We've been there for Tennesseans since 1945 – and we'll be here for you, too.

    Why Choose Blue

    Your life is mobile. So are we.

    With the myBlue Tennessee app you can locate a doctor, access benefit information and much more.

    Download Now

    Tools for a Healthier Life

    Learn more about BlueHealth Solutions