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Community Impact

BlueCross BlueShield of Tennessee’s mission is simple: peace of mind through better health. That means peace of mind for our customers and communities, and for Tennessee. We support that mission through collaborations with community, civic and economic partners.

BlueCross meets face to face with organizations across the state to identify needs and provide funding support for health improvement programs that deliver measurable results and enhance quality of life for families, neighborhoods and communities. We provide support through in-kind services, sponsorships and grant funding.

Learn more about our community partnerships.

Community Investment

BlueCross BlueShield of Tennessee’s total charitable impact in 2016 reached nearly $10.5 million. Through our Health Foundation, Community Trust and corporate giving, we award grants focused on high-impact initiatives that work with civic and economic partners to promote healthy lifestyles.


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Signature Programs

Shape the State –Begun in 2011 with the awarding of its first 20 middle school physical education grants, our Foundation’s Shape the State program has since expanded to improve lives all over the state. We’ve awarded Shape the State grants worth $10,000 each to 120 middle schools. Starting in 2015, the BlueCross Health Foundation paid to make the in-class physical activity tool GoNoodle free to every public elementary school in Tennessee for three years. BlueCross is also supporting community health by providing outdoor community fitness facilities in Memphis and Chattanooga.

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TSSAA - We have a long-standing commitment to high school athletic programs. That’s why we are the proud corporate sponsor of the Tennessee Secondary School Athletic Association and have been since 2000, supporting the BlueCross Bowl, BlueCross Basketball Championships, and the BlueCross Championship Series.

We promote physical fitness, teamwork and leadership while encouraging young people to live healthy, productive lives, in hopes of providing a brighter, healthier future.

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Tennessee Senior Olympics - For more than 30 years, thousands of senior athletes have inspired the rest of Tennessee with their heart and passion for life – on and off the field. And we have been proud to support them – and the Tennessee Senior Olympics – every step of the way.

Each fall, from Johnson City to Jackson, senior athletes from 10 districts across Tennessee compete for a chance at the next level – and the next medal. Every summer, 2,000 of the best of these athletes meet in Franklin, Tenn., for the fun and friendly competition of the Tennessee Senior Olympics State Finals.

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Strategic Partnerships

GoNoodle – The BlueCross BlueShield of Tennessee Health Foundation is helping bring better learning and better health to elementary classrooms in all 95 counties of Tennessee. Through a 3-year, $3 million sponsorship, we made GoNoodle available for free to every public elementary school in the state.

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Healthier Tennessee – The BlueCross BlueShield of Tennessee Health Foundation is proud to partner with the Governor’s Foundation for Health and Wellness through a $3 million dollar donation to the Healthier TN initiative. The Healthier TN initiative will focus on getting Tennesseans to move more, eat healthier, and stop smoking – all issues that the Tennessee Health Foundation supports. The Governor’s Foundation for Health and Wellness encourages Tennessean’s to "Start Now" towards better health.

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Team Blue

BlueCross employees each year volunteer tens of thousands of hours to community service organizations all across Tennessee. Employees serve on boards of non-profits, raise money and awareness for charitable causes, provide volunteer labor for community service organizations and much more to improve the lives of fellow Tennesseans.

How Are We Helping Improve Our Communities?

Read how our partners are tackling complex health challenges and improving lives in Better Tennessee magazine.
See which charitable organizations BlueCross supports in your area using our interactive community partners map.

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