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Mary Danielson, APR
(423) 535-7694 (office)
(423) 802-8322 (mobile)
This e-mail address is for the working press
only. Any other inquiries should be directed
to BlueCross BlueShield of Tennessee
Customer Service at 1-800-565-9140

Press Releases

Archives: 2015  |2014 | 2013 | 2012 | 2011




BlueCross and CHATECH Teach Coding to Area Students


Ball Named Vice President and Chief Information Security Officer
07/28/2016 Vaughn Promoted to Chief Communications Officer
07/21/2016 BlueCross Promotes Harris to Vice President of Diversity and Inclusion
07/12/2016 BlueCross Promotes Smith to Director of Service Operations
06/09/2016 BlueCross Alerts Members, Consumers to Fraudulent Calls
05/26/2016 James Appointed Chief Medical Officer of BlueCare Tennessee
05/12/2016 20 Schools Earn $10,000 BlueCross Shape the State Grants
05/10/2016 A BlueCross sponsorship to provide a classroom tool to teachers has resulted in 100,000,000 minutes of new physical activity.
05/03/2016 BlueCross Gearing up for Annual Riverbend Run and Walk
June 11 activities include two fun-run/walk events, new competition in 5K and 10K races
04/19/2016 BlueCross Promotes Martin to Director of Commercial Financial Management
04/13/2016 BlueCross Celebrates Earth Day with Public Event in Memphis
Community invited to drop off recyclable items and old prescriptions, Unwanted documents will be shredded
04/13/2016 BlueCross Celebrates Earth Day with Public Event
Community invited to drop off recyclable items and old prescriptions, Unwanted documents will be shredded
03/31/2016 BlueCross Promotes Davis to Lead Major Account Sales
03/21/2016 BlueCross Offers Middle Schools Chance to Rev Up PE
Application period for Shape the State grants opens March 21
02/24/2016 BlueCross Appoints Moroney Medical Director for Provider Network Innovations
02/18/2016 BlueCross Names Holliday Director of Provider Data Management
02/12/2016 BlueCross Promotes Paulk to Vice President of Product Strategy
02/09/2016 Bosse Elected to BlueCross Board of Directors
New director is President of Knoxville construction firm Merit Construction, Inc.
01/28/2016 BlueCross Community Trust Seeking 2016 Diversity Scholars
Insurer to award $10,000 Diversity Scholarships to three minority college students pursuing careers in the health care industry
01/27/2016 Hance Joins BlueCross as Senior Vice President of Legal
01/21/2016 BlueCross Names Gary Steele Vice President of Human Resources
01/13/2016 BlueCross Selects Hocking as VP of Commercial Pricing and Network Analytics





12/23/2015 BlueCross Offers Health Savings Accounts Through HSA Bank
12/10/2015 Ball Joins BlueCross as Chief Information Security Officer
11/30/2015 BlueCross Web App Helps Employers Realize Best Value from Health Plans
11/24/2015 Cole Appointed CEO of Shared Health
11/6/2015 BlueCross Names Nelson Medical Director for Care Management
10/29/2015 Jeffrey Marvel Returns as Senior Products Director
10/22/2015 BlueCross Names Rakes Medicare Advantage Quality Director
10/16/2015 BlueCross, Cumberland Center for Health Care Innovation Announce Strategic Partnership
New relationship brings quality, cost-effective care to members in 25 counties

BlueCross Medicare Advantage PPO Plan Earns 4-STAR Quality Rating

Improving member experience demonstrated in CMS-certified survey

10/6/2015 BlueCross Names Tate to Lead Pharmacy Management
09/17/2015 BlueCross BlueShield of Tennessee Statement on Excellus Cyber Attack
08/21/2015 BlueCross Announces Leadership Transition
J.D. Hickey Succeeding Bill Gracey as CEO of State’s Largest Health Plan
08/14/2015 BlueCross Offers New Financial Planner Tool
Tool helps members take control of their health care budget, find the right care
08/06/2015 BlueCross Selects Eiselstein for Expanded Role in Product Development
06/09/2015 BlueCross Wins Advertiser of the Year for Multicultural Diversity
Mosaic Award recognizes BlueCross’ efforts to reach Hispanic population
06/04/2015 BlueCross Offers Employers a Custom-Fit Approach to Wellness
Health Promotion Consulting helps businesses build healthier workforces
06/01/2015 BlueCross Riverbend Run & Walk Offers Three Ways to Participate
June 6 event includes 5k and 10k races, fun run/walk to benefit Children’s Hospital at Erlanger
05/01/2015 BlueCross, Aspire Health Launch New ‘House Calls’ Program
Holistic approach will provide an extra layer of support to members and families facing a serious illness
04/28/2015 BlueCross Spotlights State’s Unsung Servants
Better Tennessee magazine shares stories of positive change
04/17/2015 BlueCross Names Medalie Director of Major Account Management
04/14/2015 BlueCross Promotes Weber to Director of Community Relations
Led company’s charitable giving to a record $14.5 million in 2014
03/25/2015 BlueCross Sees Growth in Marketplace Enrollment
03/10/2015 BlueCross Wellness Incentive Programs Help Employers Boost Workplace Engagement
BlueHealth Rewards Goes Beyond ‘Cookie Cutter’ Wellness Solutions
03/05/2015 BlueCross Extends Deadline for Diversity Scholarships to April 1
Three $10,000 awards designed to build qualified, inclusive medical workforce
03/16/2015 BlueCross Offers Middle Schools Chance to Rev Up PE
Application period for Shape the State grants opens March 16
02/12/2015 BlueCross, Tennessee Oncology Pilot Digital Tools to Improve Care, Experience for Cancer Patients
Six-month pilot will combine predictive and patient data to build personalized care plans and reduce unnecessary ER, hospital visits
02/10/2015 BlueCross Names Hamilton Corporate Medical Director
02/05/2015 BlueCross BlueShield of Tennessee Statement on Anthem Blue Cross Cyber Attack
01/27/2015 BlueCross, MissionPoint Pursuing a 2020 Vision for Better Health
Partnership extension brings market stability and builds on a foundation of joint innovation and high-quality care
01/23/2015 Ray Appointed Vice President of Senior Products at BlueCross
01/09/2015 Cambron Promoted to BlueCare Tennessee President and CEO
01/08/2015 BlueCross Names Pierce Head of Government Business




10/27/2014 BlueCross Earns Spot on Modern Healthcare’s 2014 List of Best Places to Work
Health plan honored for a winning combination of benefits, culture and employee engagement
10/30/2014 Blue of Tennessee Center Opens Nov. 1
Information center focuses on educating consumers on insurance, wellness
10/15/2014 BlueCross, MissionPoint Debut Dual Network to Help Employers Reduce Health Care Costs
9/30/2014 Blue of Tennessee Mobile Center to Make First Appearance in Memphis
Consumer information center will roll into town Oct. 4 with focus on education mission
8/28/2014 BlueCross Foundation Commits $1 Million to Neonatal Abstinence Fight
Grant funds specialty treatment unit at East Tennessee Children’s Hospital
8/08/2014 From ‘Coal to Gold’
BlueCross’s Knoxville campus receives LEED Gold certification
8/08/2014 BlueCross To Launch Private Exchange for Employer Groups in 2015
BlueMarket offers simplified way to shop for the most requested plans
8/08/2014 Winston Named Director of Provider Contracting at BlueCross
8/07/2014 BlueCross Awards Diversity Scholarships
Awards doubled to $10,000 at Memphis event honoring outstanding minority students entering the health care field
7/17/2014 BlueCross Names Steven Johns Director of Individual Sales
7/11/2014 BlueCross Promotes Young to Vice President of Commercial Finance
6/02/2014 BlueCross Meets Affordable Care Act’s Medical Claims Targets For Individuals and Large Groups
$1.7 million in rebates going to small employers
5/29/2014 BlueCross Set to Launch Consumer Information Centers
Neighborhood and mobile unit concepts to open in Fall 2014
5/12/2014 BlueCross Taps Danny Timblin to Lead Onlife Health
New CEO Brings Proven Leadership and Dedication to Onlife’s Wellness Mission
5/7/2014 BlueCross Enrolls 133,291 on Federal Marketplace
Total represents estimated 88 percent of Marketplace plans sold in Tennessee
5/6/2014 Slattery Named BlueCross Vice President of Quality Management
4/23/2014 BlueCross Names Barclay Vice President, Provider Networks and Contracting
4/15/2014 BlueCross 2013 Outreach Efforts Total $11.3 Million
More than 380 Organizations Statewide Benefited

BlueCross Names Smith Associate Chief Medical Officer

3/13/2014 Kingsport YMCA Expansion Gets $1.6 Million Boost from BlueCross
3/12/2014 BlueCross Links Members with Pharmacists for Improved Medication Management
Free program aims to improve quality of care for Medicare Advantage enrollees
2/12/2014 BlueCross Elevates Knight to Director of Corporate Pharmacy Affairs
2/11/2014 BlueCross Elevates Szyjkowski to Director of Provider, InterPlan Operations
2/4/2014 BlueCross Pledges $3 Million to Healthier Tennessee
Boosts effort to help Tennesseans exercise more, eat better, quit tobacco use
1/30/2014 Wallen elected to BlueCross Board of Directors
1/17/2014 Majority of Marketplace Shoppers Enrolled in BlueCross Plans
Membership mirrors that of Marketplace at state and national levels
1/16/2014 Feb. 28 Deadline Set for BlueCross Diversity Scholarships
Three $5,000 awards designed to build qualified, inclusive medical workforce
1/14/2014 BlueCross Again Extends Marketplace Payment Deadline
Premiums due Jan. 31 for plans bought by Dec. 24




12/19/2013 BlueCross Extending Deadline for Marketplace Payments
Premiums for plans bought by Dec. 23 can be paid until Jan. 15
12/9/2013 BlueCross to Offer One-Year Extensions to Individuals With Policy Renewal Dates through October 1, 2014
11/19/2013 BlueCross Will Work to Allow One-Year Extension of Individual and Small Group Plans
10/29/2013 BlueCare, Religious Leaders Team to Tackle Health Care Disparities
Volunteers to educate minority populations on proper health care


BlueCross Promotes Phillips to Vice President of Network Innovation


Williams Receives 2013 ISSA International Award for “Volunteer of the Year”
Honorees recognized at Information Security Conference

10/14/2013 BlueCare Tennessee Initiatives Cited by Industry Association
Work on prevention and children's health recognized as best practices


BlueCross Launches Redesigned Website, Readies for Marketplace
Consumer-focused website streamlines customer experience, offers upgraded shopping and plan comparison tools for making the right health care choices


BlueCross Elevates Dr. Willis to Vice President, Chief Medical Officer
BlueCross BlueShield of Tennessee has promoted Dr. Andrea Willis to the position of chief medical officer and vice president to lead health programs benefiting the company’s more than 3 million members.


BlueCross Earns Spot on the 2013 InformationWeek 500 List of U.S. Top Technology Innovators
Member 360 dashboard fuels superior customer service through data integration


Health Care Information on the Go
BlueCross offers free mobile app with easy access to everything from in-network doctors and urgent care to digital ID cards


Five Things Millennials Want to Know About the Health Insurance Marketplace
BlueCross Launches New Website to Educate Shoppers


BlueCross Names Weber Community Relations Manager


BlueCross Names King Pharmacy Director for Government Programs


Sumner Medical Group Receives Honor for Quality
BlueCross Patient–Centered Medical Home Partnership Earns Level II NCQA Recognition


Dickler Appointed Vice President of Senior Products for BlueCross


BlueCross 2012 Outreach Efforts Top $10 Million
Company has record year in giving back to Tennessee communities


Culver Named BlueCross Vice President, Chief Audit Executive


Tennessee Has High Rate of Avoidable Hospitalizations
BlueCross Health Institute report shows especially in rural areas, patients with manageable conditions often wind up in hospitals


BlueCross’ Awards Inaugural Diversity Scholarships
Event honors minority students majoring in health care


MSHA, BlueCross create new network agreement; patients to keep full access to MSHA services
Four-year term ensures continued access to MSHA facilities


BlueCross Meets MLR Requirements of Health Care Reform Law
Health plan achieved minimum medical loss ratios for all lines of business in 2012; No customer rebates required


BlueCross, Wellmont Reach Accord on Contract Extension
Agreement extends relationship to serve Tri-Cities region until mid-2015


Scripps Joins BlueCross as Director of Quality Care Partnership


Grizzard to Direct Provider Contracting for BlueCross


Boerger Named Chief Compliance Officer at BlueCross


Rafielle Freeman Named Director of Quality Improvement
Long-time employee leads performance initiatives of BlueCare Tennessee


BlueCross Board Taps DeVinney as Chairperson
Retired Eastman Chemical Executive DeVinney Elected to Leadership Role; Hilliard Chosen as Vice Chairman


BlueCross’ Medicaid Subsidiary Changes to Familiar Name
BlueCare Tennessee launches new website, establishes social media presence


BlueCross, Erlanger Establish 5-Year Strategic Partnership
New partnership includes all provider networks and collaboration on patient care innovations to improve quality and cost


BlueCross Offers Middle Schools Chance to Rev Up PE
Application period for Shape the State grants opens April 15


Health Care Costs Focus of BlueCross Educational Campaign
New Website Addresses Cost Impact of Affordable Care Act


BlueCross Congratulates Nineteen Hospitals on Receiving Blue Distinction Center+ Designation for Quality and Efficiency
The Blue Distinction® Designation Aids Consumers and Employers in Choosing High-Performing Hospitals


BlueCross Taps Paulk to Direct Product Strategy for the Health Insurance Marketplace


BlueCross Legal Department Honored For Pro Bono Work


BlueCross, MissionPoint Health Partners Launch Accountable Care Network Health Plan Option for Self-Funded Employer Groups
New 4-year accountable care agreement focuses on improved patient outcomes and cost-efficient care in Middle Tennessee


BlueCross Wins Green Light Award
Green Building Council honor recognizes BlueCross’ sustainable operations, Gold LEED-certification


Weiser to Lead Compliance Division at BlueCross


BlueCross to Offer Diversity Scholarships
Three $5,000 awards will go to undergraduate students majoring in health care


Cookeville Primary Care Associates Receives Highest Honor for Quality
BlueCross Patient–Centered Medical Home Partnership Earns Level III NCQA Recognition


Winton Named Director of State Government Relations


Bill Gracey Takes Over as BlueCross CEO
Steps into top role with retirement of predecessor Vicky Gregg




12/7/2012 Daffron Joins BlueCross as Director of Digital Marketing
11/15/2012 Huskey Promoted to Director of Market Strategy for BlueCross
11/15/2012 C. Everett Koop Recognizes BlueCross as Model Wellness Program
Employee wellness program recognized for efforts to improve employee health and reduce medical costs
11/7/2012 BlueCross Names Merriman Chief Information Security Officer
10/29/2012 Tate to Direct Corporate Pharmacy Affairs
10/26/2012 BlueCross Wins People's Choice Awards at Information Management Symposium
Insurer honored by peers for data and analytics projects that promote better health outcomes for BlueCross members
10/16/2012 BlueCross Recognized for Exemplary Workplace Practices
Insurer receives prestigious Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility
10/3/2012 BlueCross to Reduce Workforce
Insurer cuts 100 positions to help control costs; prepare for reform
9/26/2012 BlueCross Taps Eiselstein as Director of Contract Development and Management
9/26/2012 BlueCross Promotes Phillips to Director of Provider Relations and Communications
9/26/2012 Ewing to Direct Quality Management for BlueCross
9/21/2012 BlueCross Earns Spot on 2012 InformationWeek 500 List of Top Technology Innovators Across America
National honor highlights BlueCross' industry-leading data encryption project
9/21/2012 BlueCross Names Winners of $10,000 Shape the State Grants
Twenty middle schools earn nationally acclaimed PE curriculum, equipment
9/21/2012 BlueCross Wins Award for Outstanding Web Design
Web Marketing Association honors personalized, member-focused portal designed to help BlueCross members manage their health care
9/21/2012 Volunteer State Health Plan Tennessee's Highest Ranked Medicaid Managed Care Organization
9/12/2012 BlueCross 2011 Outreach Efforts Total $8.2 Million
Company has record year in giving back to Tennessee communities
9/10/2012 Consumers Drive Past Rural Tennessee Hospitals For Care
BlueCross BlueShield of Tennessee Health Institute study shows proximity plays little role in choosing hospital care
9/7/2012 BlueCross, State Team Up to Fight Childhood Obesity
$755,000 to help fund The OrganWise Guys program in 180 elementary schools statewide
8/28/2012 Memorial Health Care System and BlueCross BlueShield of Tennessee Reach New Agreement
New Multi-year Agreement Restores In-network Access to Memorial
8/24/2012 BlueCross Grants to ’Shape’ 20 More Schools
Middle grades encouraged to apply for funds to battle childhood obesity
8/22/2012 BlueCross, Methodist Launch Cost-Efficient Care Partnership
New 5-year accountable care, Network S agreement positions Methodist as lead health care system across all BlueCross networks in Memphis
8/9/2012 Henderson to Serve as Procurement Director for BlueCross
7/26/2012 Memorial Hospital to Withdraw from BlueCross Network
BlueCross has worked diligently to reach an agreement, continues focus on ensuring Chattanooga-area members receive quality, affordable care
7/19/2012 BlueCross Donates Time, Money to Children’s Causes
BlueCross BlueShield of Tennessee Community Trust Gives $60,000 to Help Tennessee Children
7/5/2012 BlueCross Wins 2012 Governor’s Environmental Stewardship Award
6/28/2012 Statement: Health Care Reform Law Upheld
6/12/2012 BlueCross Create Your Plate Winners Announced
Statewide Contest Awards Local Schools Cash Prize to Expand Physical Education Programs
6/11/2012 BlueCross Names Vitulli Vice President, Provider Networks
5/30/2012 BlueCross to Issue $8.6 Million in Rebates to Individuals
Health plan hits medical loss ratio of 76.6 percent for 2011; 80 percent required by health care reform law
5/24/2012 Health Care Reform Will Not Translate to Greater Access to Care for Tennessee’s Minority Populations
New BlueCross Health Institute White Paper reveals reform will increase coverage, but won’t improve access to care, outcomes
5/22/2012 BlueCross Announces Bundled Payment Agreements with Leading Orthopedic Groups in Tennessee
Medical practices across the state to provide treatment under new payment method for total knee and hip replacements
5/1/2012 BlueCross Names Dockery Exchange Outreach Manager
5/1/2012 Ramsey to Lead BlueCross Health Care Reform Office
4/24/2012 Hickey Named BlueCross Chief Operating Officer
4/19/2012 BlueCross Launches Exchange Website
Offers easy-to-understand information on key health care reform initiative
4/17/2012 BlueCross Names Stana Vice President, Treasurer
4/12/2012 BlueCross Appoints Raynor Vice President of Strategic Marketing
3/26/2012 BlueCross, HHS Reach Settlement in 2009 Hard Drive Data Theft
Health Plan Agrees to Ongoing Security Monitoring of Members' Personal Health Information
3/8/2012 Eiselstein Selected to Lead Insurance Exchange Efforts at BlueCross
Named Director of Individual Products
3/1/2012 BlueCross, Medco Sign Pharmacy Partnership
New Contract Brings Increased Technology, Focus on Quality and Cost Savings
2/17/2012 BlueCross Selects Gracey to Succeed Gregg as CEO
Current COO Tapped to Take the Helm of State's Largest Insurer in 2013
1/10/2012 BlueCross Gateway Building Scores Gold for Green Efforts
Gateway is second BlueCross building to receive LEED Gold Certification
1/9/2012 BlueCross Names Drescher as Director of Network Communications




12/19/2011 BlueCross Names Timblin Vice President of Strategy and Execution
12/8/2011 BlueCross Health Institute Addresses Rising Drug Costs
New White Paper offers ideas to curb prescription cost drivers
12/7/2011 BlueCross Presents Health Information on Capitol Hill
Statewide quality initiatives and employee wellness programs highlighted as industry best practices
12/6/2011 BlueCross Names Ronald Harris Director of Workplace Diversity
11/28/2011 Danielson Named Director of Corporate Communications
11/18/2011 Baker Elected to BlueCross Board of Directors
10/24/2011 BlueCross Names Maki Vice President of Regional Sales
10/14/2011 BlueCross Taps Pettway as Director of Brand Strategy and New Media
10/11/2011 BlueCross Names Hullender General Counsel
9/22/2011 BlueCross Examines Health Care Reform for Possible Winners, Losers in Tennessee
Company launches new Health Institute with white paper studying impact of new law
9/21/2011 NCQA Says BlueCross is Excellent
Commercial PPO Product Line Earns Highest Accreditation for Third Consecutive Year
9/21/2011 Volunteer State Health Plan Earns Excellent Rating
NCQA Awards Highest Accreditation to TennCare MCO
9/14/2011 New Website Guides Uninsured to Medical Help
BlueCross ProvidesTool for Clinics to Reach Out to Those in Need of Free, Reduced-Cost Care
9/12/2011 BlueCross Names Winners of $10,000 Shape the State Grants
Twenty middle schools earn nationally acclaimed PE curriculum, equipment
9/9/2011 BlueCross Goes Solar
Array On Top of the Gateway Building Will be the Largest in the Chattanooga Area
8/30/2011 BlueCross Brings Together Groups Targeting State's Infant Mortality Crisis
Participants to Discuss Solutions to 47th Place National Ranking
8/29/2011 IBM Names Three BlueCross Employees Information Champions
Frank Brooks, Brian Green and Bindu Madhav recognized for their contributions to the information technology community
8/11/2011 Anderson Promoted to Senior Vice President of Corporate Affairs at BlueCross
8/11/2011 BlueCross Elevates Ward to Senior Vice President and Chief Human Resources Officer
8/11/2011 Srite Advanced to Senior Vice President at BlueCross
8/8/2011 BlueCross Awarded for Quality Performance of its Federal Employee Program
8/1/2011 BlueCross Grants to Jump Start PE at 20 Tennessee Schools
Middle grades encouraged to apply for funds to battle childhood obesity
7/28/2011 BlueCross Completes Industry First Enterprise-Wide Data Encryption
Following '09 Hard Drive Theft, $6 Million Effort Ensures All At-Rest Protected Health Information is Secure
7/14/2011 BlueCross Outreach Efforts Total $7.7 Million
More Than 400 Organizations Statewide Benefited in 2010
7/11/2011 BlueCross Provides Free Breast Pumps to Mothers of At-Risk Babies
Program Encourages Breastfeeding for NICU Infants; Aims to Improve Health, Combat Infant Mortality
7/6/2011 BlueCross Board Appoints Himelright as Chief Medical Officer
7/6/2011 BlueCross Names Manieri Vice President of Pharmacy
6/7/2011 Coopwood Appointed to BlueCross Board of Directors
5/24/2011 BlueCross Spring Fling Trivia Connects Sports Fans to the Action
Trivia Game Offers $2,500 Donation to a School
4/30/2011 BlueCross Donates $100,000 to Storm Relief Efforts in Tennessee
Chattanooga Area Red Cross Chapter Receives Assistance
4/7/2011 BlueCross Wins IBM 2010 Innovation Award
IBM Recognizes Initiative to More Efficiently Manage Non-database Documents
3/22/2011 BlueCross Hires Hickey to Lead TennCare MCO
Former TennCare Bureau Director Will Serve as President, CEO of Volunteer State Health Plan
3/4/2011 BlueCross Headquarters Awarded Gold in Environmental Design
Largest LEED Gold Campus in Tennessee, Second Largest in Nation
2/28/2011 BlueCross Wellness Program Improves Health, Lowers Premiums
State of Franklin Healthcare among First Employers to Achieve New Worksite Wellness Certification; Program to Expand Statewide
2/24/2011 BlueCross Hires Cade as Director of CHOICES Program
Leads Efforts in Home and Community-Based Long-Term Care
2/21/2011 BlueCross Wellness Program Improves Health, Lowers Premiums
Servpro Industries, Inc. Among First Employers to Achieve New Worksite Wellness Certification; Program to Expand Statewide
2/17/2011 BlueCross to Celebrate Black History Month
2/11/2011 AMA Study on Competition in Tennessee Insurance Marketplace Flawed
2/10/2011 BlueCross Adopts HITRUST Common Security Framework
Effort Strengthens Company's Work to Ensure Information Safety and Accountability
1/31/2011 BlueCross Available Anywhere with Launch of Mobile Web
Members Gain Access to Key Insurance Plan Information via Smartphones
1/27/2011 BlueCross Medical Home Initiative Improves Quality with Innovative Clinical Technology
BlueCross BlueShield of Tennessee, Holston Medical Group and Performance Clinical Systems Launch
1/13/2011 BlueCross Earns Top Health Plan Ranking in Tennessee by National Business Coalition on Health
Insurer Recognized for Delivering Value; Among top 15 Percent of Evaluated Plans Nationwide
1/7/2011 BlueCross Promotes Steele to Director of HR Business Support