CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee earned two platinum honors for the company’s Web site at the recent eHealthcare Leadership Awards. The honors were for the categories of best site design and best rich media among managed care organizations.

“The e-business and marketing teams worked closely together to develop a Web site that would appeal to our members and network physicians while meeting their health care and business needs,” said Trevin Bernarding, manager of e-business development for BlueCross. “These awards are a reflection of that effort.”

The best site design was awarded for BlueCross’ attractive and engaging design, as well as its usability and strong branding. The depth of the Web site’s video content and the homepage virtual tour helped to earn the best rich media honor.

More than 1,100 entries were received for the 2007 eHealthcare Leadership Awards. Approximately 225 health care organizations, representing a broad industry spectrum, received recognition for their outstanding Web sites. Awards were given in 12 different categories. More than 100 individuals familiar with health care and Web design judged the entries. Judges looked at 60 factors in selecting the winners.

The eHealthcare Leadership Awards program was developed and first presented eight years ago by eHealthcare Strategy & Trends, a leading Internet resource published by Health Care Communications.

More information, including a complete list of winners is available at <a href=http://"www.strategichealthcare.com">www.strategichealthcare.com.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.