CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee has added stand-alone dental health coverage to its offerings of health plans available to all Tennesseans.

For over 35 years, BlueCross has been serving the oral health needs of fully-insured members across the state. Now the same dental coverage is available for purchase as an individual plan or with a consumer-directed health plan through DentalBlue™.

With a focus on continuous improvement to better serve its customers, DentalBlue is dedicated to listening to brokers, members and providers to determine the future needs of the dental health care industry. This attention to member needs has led to several key enhancements to the plan, all encouraging members to take an active role in their health care.

“We’re empowering consumers to take charge of their oral health with the same intensity as their physical health,” said Jeff Price, director of dental programs at BlueCross. “Through our DentalBlue plan, we’re providing support programs and connecting consumers to the information that helps them make smart choices.”

In 2007, DentalBlue introduced dental-specific Web pages on bcbst.com, allowing customers to easily access and maximize their dental benefits. Late last year, DentalBlue implemented a cost tool allowing members to see the value of using network dentists and plan for future dental expenses. The plan has also added coverage for dental implants to all fully-insured groups.

DentalBlue has also created the Oral Health Program, which analyzes member data to link members’ medical conditions with dental risks. Members identified as being at risk of developing periodontal conditions are provided coupons for additional dental cleanings free of charge.

With over 2,000 dentist locations in Tennessee and bordering counties outside the state, DentalBlue plans have the largest PPO network in Tennessee. The plan is also part of a nationwide network of more than 83,000 dentists available to members in all 50 states. The plan currently serves more than 500,000 members.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.