CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee has attained full Health Web Site accreditation for bcbst.com from URAC, a Washington, DC-based health care accrediting organization that establishes quality standards for the health care industry.

The accreditation review evaluated several key areas of the company’s health information technology under Health Web Site, Version 2.0 standards including accountability, health content quality and service delivery, privacy and security, and disclosure.

Accredited Web sites are required to disclose information that can help consumers evaluate the site including its financial backers and sponsors. They are also subject to periodic reviews as well as a full review once every two years.

“To be recognized by URAC means that we are offering our members a convenient and informative experience when navigating our Web site,” said Trevin Bernarding, director of e-business development for BlueCross. “By receiving full accreditation, BlueCross has validated its commitment to quality and accountability to our brokers, providers and employers.”

URAC is recognized by the federal government as a leader in national accreditation in the health care industry.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.