CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee has been recognized as a 2009 BlueWorks® award winner for their Physician Quality and Cost Transparency program.

BlueWorks is a unique partnership between the Blue Cross Blue Shield Association (BCBSA) and the Harvard Medical School Department of Health Care Policy in which Harvard researchers evaluate and select BlueCross programs for recognition based on innovation, efficacy and the potential for replication. The award honors health care innovation that improves the quality and value of health care for consumers.

BlueCross’ Physician Quality and Cost Transparency program responds to increasing consumer demand for more information about the cost and quality of health care.

“We’re honored to receive this award,” said Allen Naidoo, director of medical informatics for BlueCross. “We made this tool a priority as we continually enhance our already strong set of consumer health tools available at bcbst.com.”

The online tool includes information on how much individuals can expect to pay for treatment of certain illnesses and physician quality ratings based on whether patients received the treatments or tests required for certain conditions.

“BlueCross should be applauded for its efforts to improve the quality of healthcare for consumers,” said Scott P. Serota, BCBSA president and CEO. “The Physician Quality and Cost Transparency program is a prime example of the great work that BlueCross companies are doing to drive health and wellness and make navigating healthcare choices easier for consumers.

For more information about this and other Harvard-recognized programs that have been awarded the BlueWorks distinction, please visit www.bcbs.com/innovations/blueworks/.

About the Blue Cross and Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 100 million individuals - one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit www.bcbs.com.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.