CHATTANOOGA, Tenn. — Paul Kulpa has been promoted to director of product strategy at BlueCross BlueShield of Tennessee.

In this role Kulpa is responsible for overseeing strategic product planning including development and management functions related to commercial business and established markets. He is also accountable for the design, development and delivery of the tools necessary for successful consultative sales efforts.

“Paul has years of experience at BlueCross that have equipped him with the knowledge to significantly better our brand and help with its development and growth,” said Linda Andreae, senior vice president and chief marketing officer. “We are pleased to have someone as dedicated as Paul leading our team in improving the quality of our products for our members.”

Since joining BlueCross in 2004 Kulpa has served as the consumer directed health plan program manager. In this position he worked to build the overall consumer experience through product management, communications, web development and education.

Before joining the Tennessee Plan, Kulpa spent seven years with Excellus BlueCross BlueShield in New York. There he served in a variety of marketing roles that led him to become senior product manager of Excellus’ main lines of business.

Kulpa earned his bachelor’s degree in Health Services Management and his master’s degree in Health Service Administration from State University of New York.

About BlueCross

BlueCross BlueShield of Tennessee's mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at www.bcbst.com.