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SMS Texting Terms and Conditions


By texting JOIN to 69979, you are opting into BlueCross BlueShield of Tennessee’s (BCBST) marketing list, which may include outreach regarding your existing relationship with BCBST and new products and services that might be useful to you.


You can text STOP, UNSUBSCRIBE, CANCEL or BCSTOP to 69979 at any time to stop text messages from BCBST. Per federal regulations, BCBST has up to ten days to process your opt-out request. By opting in to receive text messages from BCBST, you consent that following a request to unsubscribe, you will receive one (1) final message from BCBST confirming that you have been inactivated in our system. Following the confirmation message, no additional text messages will be sent unless you re-activate your subscription.


BCBST does not have a separate charge for this service; however, message and data rates may apply from your mobile carrier. Please contact your mobile carrier for specific information regarding your cell phone plan and text message charges.


BCBST is committed to building user trust and confidence by promoting and complying with the use of business practices that help protect the privacy of our customers and their data. For more information, you can view a copy of our Privacy Policy.

General Terms

BCBST reserves the right to terminate this SMS service, in whole or in part, at any time without notice. The information in any message may be subject to certain time lags and/or delays. If you have any questions or need help, text HELP or BCHELP to 69979 or call 1-800-565-9140.

Compatible carriers include: AT&T, T-Mobile, Verizon Wireless, Sprint, Nextel, Boost, Alltel, U.S. Cellular.