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Kelly Paulk

Vice President, Product Strategy & Individual Markets

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Kelly Paulk

Vice President, Product Strategy & Individual Markets

As vice president of product strategy and individual markets, Kelly Paulk oversees product strategy for employer group and individual customer markets, provides leadership to operations, sales and strategic marketing areas and serves as the point person for regulatory, compliance and audit processes for the individual product line.

Her team develops health insurance products and services to meet the coverage and affordability needs of our small group, large group, self-funded employer group and individual customers, and provides education and analysis to frontline employees who work with our customers every day.

Kelly joined BlueCross in 1993, and was most recently director of product strategy. In this role, she led the development of health insurance products, and was responsible for Affordable Care Act analysis and education, and directed implementation of corporate initiatives including key provider network partnerships and provider reimbursement methodologies.

Before BlueCross, Kelly served as office manager for Pepsico Food Systems supervising the accounts receivable and accounts payable departments and managing contract administration.

Kelly earned a Master of Business Administration degree and a Bachelor of Science degree in marketing from the University of Tennessee in Chattanooga, and has a paralegal certification from Southeastern Paralegal Institute in Nashville.