As senior vice president and chief communications officer, Roy leads an integrated communications team responsible for public affairs, employee communications, brand and market strategy, consumer experience, marketing communications and community relations.
Roy has served health care companies throughout his career, building a depth of expertise in the industry, with a focus on strategic communication practices, reputation management, crisis communications and response.
Before joining BlueCross as director of communications in 2007, Roy was a founding partner at the Nashville public relations firm of Katcher Vaughn & Bailey Public Relations. As the client lead, he provided guidance, counsel and support to BlueCross leadership for many years.
Roy is a member of the Public Relations Society of America (PRSA) and the Arthur W. Page Society. He has served as chairman of the Counselors Academy of PRSA and maintained his Accreditation in Public Relations (APR) for more than two decades.
Roy is a past chairman of the board of the Chattanooga Area Chamber of Commerce and its Foundation. He is also a member of the board of trustees for the Middle Tennessee State University College of Media and Entertainment, where he earned his bachelor’s degree.