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Blue365® Member Discount Program Replaces BluePerksSM

We’re excited to offer even bigger and better savings with our new discount program: Blue365, which replaces BluePerks.

Start Saving Today

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Your Questions Answered 

Here are some answers to the most common questions about our new program.

What is Blue365?

Blue365® offers national and local discounts on products and services that can help keep you healthy. It’s included with your health plan and doesn’t cost you anything extra. These discounts fall into six different categories:

  • Financial Health
  • Fitness
  • Healthy Eating
  • Lifestyle
  • Personal Care
  • Wellness
What is Fitness Your WayTM?

Fitness Your Way is a gym membership program included as part of Blue365. For a one-time $29 enrollment fee and $29 per month, you get access to 9,500 gyms and fitness centers nationwide.

How do I join Blue365?

No registration necessary. To start saving today:

  • Visit bcbst.com/member and log in to BlueAccess.
  • Click My Health & Wellness.
  • Select Member Discounts & Fitness Your Way.*
How do I sign up for Fitness Your Way?
  • Visit the Blue365 page and click the Fitness Your Way tile.
  • Select View Details then Redeem Now.
  • From there you can find fitness center locations, enroll and create a Fitness Your Way account.
  • To enroll over the phone, please call 1-888-242-2060.
How do I use my discounts?

To access your discounts:

  • Visit bcbst.com/member and log in to BlueAccessSM.
  • Click My Health & Wellness.
  • Select Member Discounts & Fitness Your Way.
When you see a discount you want, click on VIEW DETAILS. You’ll either be given a coupon code that you can enter on the brand’s site, or you’ll be taken to the brand’s site automatically and the discount will have already been applied for you.
What are some of the featured brands?

Some of the participating brands include:

  • BeltoneTM
  • eMindful
  • Jenny Craig
  • LasikPlus®
  • Nutrisystem®
  • Fairmont Hotels & Resorts
  • Qualsight Lasik®
  • Reebok
I’d really like to be able to get discounts on other brands as well. Is that possible?

The Blue365 program is always looking for new brands and discounts to offer our members. You can also suggest your favorite brands for future deals directly on Blue365.

Can I use Blue365 from the myBlue TNSM mobile app?

Yes. Just download myBlue TN on your smartphone, open the app and tap Member Discounts.

How can I find out more about Blue365?

You can email Blue365 at support@blue365deals.com or call us at 1-855-511-BLUE (2583). We’ll gladly answer any questions you have.


Blue365 offers access to savings on health and wellness products and services and other interesting items that Members may purchase from independent vendors, which are different from covered benefits under your policies with your local Blue Company, its contracts with Medicare, or any other applicable federal healthcare program.

*The first time you visit the Blue365 website, you’ll be asked to agree to the terms and conditions.